Netflix's Marvel line-up of shows are transmediated texts that encourage us to ponder whose bodies matter, and how they matter, in the contemporary city.
Marvel Comics’ loyalty to New York City both in its business practices and its produced content have lent both the company and their product a certain degree of marketable perceived authenticity.
Since the release of its earliest comics, Marvel Inc. has foregrounded its use of real urban settings to differentiate itself from competitors and market its products in terms of authenticity. This Roundtable explores some of the strategies and consequences of this connection.