Real-Time Is Too Late: NEOM’s Digital Air and the Pre-emptive Synthetic City
Mehdi Ghassemi and David Murakami Wood
NEOM promised a city with its own "digital air". Mehdi Ghassemi and David Murakami Wood read the cognitive-city's promotional artefacts to show how atmosphere, consent and the digital twin were settled before any resident arrived, and what persists now the that brand has receded.