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Mediapolis - a journal of cities and culture a journal of cities and culture
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Jane Zhang

Jane Zhang

Jane Zhang is a PhD student in the Comparative Literature and Film & Media Studies programs at Yale University. Her research explores staging and scenographic practices in commercial contexts. Her current research traces a material history of personality through the intersecting histories of industrial design, market research, and psychopharmacology at the turn of the twentieth century, with a transnational focus on Japan, Germany, and the United States.

Deep Dives, no. 4, vol. 9November 23, 2024<November 25, 2024

Marketing Nation: The Spectacular Outdoor Advertisements of Douglas Leigh in Postwar America

Jane Zhang
From electronic billboards to spectacular dirigibles, the outdoor advertising of Douglas Leigh incorporated theatrical techniques into the urban landscape. Jane Zhang shows how Leigh’s corporate campaigns mediated the relationship between individual and national identity in postwar America.

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Mediapolis 2015-2024.
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  • About Us
    • Mission Statement
    • Editors
    • Advisory Board
    • Our Partners
  • Current Issue
  • Archive
    • Volume 1 – 2015/2016
      • № 1 – December 2015
      • № 2 – March 2016
      • № 3 – June 2016
      • № 4 – August 2016
      • № 5 – November 2016
    • Volume 2 – 2017
      • № 1 – January/February 2017
      • № 2 – June 2017
      • № 3 – September 2017
      • № 4 – October/November 2017
      • № 5 – December 2017
    • Volume 3 – 2018
      • № 1 – January/February 2018
      • № 2 – June 2018
      • № 3 – August/September 2018
      • № 4 – October/November 2018
    • Volume 4 – 2019
      • № 1 – January/February 2019
      • № 2 – June 2019
      • № 3 – October/November 2019
    • Volume 5 – 2020
      • Vol. 5 № 1
      • Vol. 5 № 2
      • Vol. 5 № 3
      • Vol. 5 № 4
    • Volume 6 – 2021
      • Vol. 6 № 1
      • Vol. 6 № 2
      • Vol. 6 № 3
      • Vol. 6 № 4
    • Volume 7 – 2022
      • Vol. 7 № 1
      • Vol. 7, № 2
      • Vol. 7, № 3
      • Vol. 7, № 4
    • Volume 8 – 2023
      • Vol. 8, № 1
      • Vol. 8, № 2
      • Vol. 8, № 3
      • Vol. 8, № 4
    • Volume 9 – 2024
      • Vol. 9, № 1
      • Vol. 9, № 2
      • Vol. 9, № 3
      • Vol. 9, № 4
    • Volume 10 – 2025
      • Vol. 10, № 1
      • Vol. 10, № 2
      • Vol. 10, № 3
    • Volume 11 – 2026
      • Vol. 11, № 1
  • Resources
    • SIG Institutional History
      • Workshops
      • 2016 Workshop Proposal
      • Sponsored Events
    • Conference Presentations
      • 2008 – Philadelphia
      • 2009 – Tokyo
    • Course Syllabi
  • Sections
    • Dossiers
    • Roundtables
    • Q & A
    • Reading and Resource Lists
    • Deep Dives
    • From the Archive
    • Opening the Canon
    • Podcast: Mediapolis Now
    • Student Voices
    • On Teaching
  • Contribute
    • Call for Contributions
    • Submission Guidelines
    • Preparing your Manuscript
  • Subscribe